This one-day branding training is an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.

Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.

Course objectives

Session 1: Course Overview

Session 2: What is Branding & Social Media

  • What is Branding?
  • What is Social Media?

Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • Pre-Assignment Review

Session 4: Identifying Your Social Media Audience

Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Making Connections
  • Dealing with Negative Feedback

Session 7: Building Customer Trust

  • Making Connections

Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You

Session 9: Reviewing and Revising

  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan