This one-day branding training is an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.
Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.
Course objectives
Session 1: Course Overview
Session 2: What is Branding & Social Media
- What is Branding?
- What is Social Media?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Making Connections
- Dealing with Negative Feedback
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
Session 9: Reviewing and Revising
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan