Google AdWords PPC teaches small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising.

In this one day training course, participants will learn how Google adWords work, what PPC means, the importance of correctly setting an adwords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

1 Day Course Includes: Course Manual, morning & afternoon tea.

In this one day training course, participants will learn:

  • How Google AdWords work
  • What PPC means
  • The importance of correctly setting an AdWords budget
  • How to select keywords and set up ad groups
  • How to design a compelling ad
  • How to make adjustments to increase success

Participants can immediately apply what they learned and get started with their own AdWords campaign.

google adwords course overview

Session 1: Course Overview

Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Pre-Assignment Review
  • AdWords Defined
  • How PPC Works

Session 3: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Session 5: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Session 6: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Google Certified Instructors

This course is delivered by experienced Certified Google Adwords Specialists and includes our comprehensive student workbook that makes a great reference tool for building your successful campaign to help you to generate more on-line customers.

FREE One Hour Personal Digital Marketing Consultation

Get top tips for improvement from an accredited Business Success Coach and Digital Marketing Strategist. (Worth $250)

Bookings essential

Use the form below, email or phone 0800 262 248 to book your space at this event.