Two Days 9.30am – 5pm.  Includes Course Manual, Morning & Afternoon Tea

This interactive two day course covers the who, what, when, why, and how of a successful e-mail marketing campaign.

Session 1: Course Overview

Session 2: Getting to Know email Marketing

  • What is email Marketing?
  • Glossary of Terms
  • History of E-Mail Marketing
  • Getting It Right

Session 3: Setting Up Your Audience

  • Gathering Contacts
  • Rules and Regulations
  • Staying Organized

Session 4: The Tools

  • Setting Up A Plan
  • Choosing an email Marketing Provider
  • Get Practical

Session 5: Designing Your Campaign Strategy

  • Looking at Your Campaign Strategy
  • What’s Your Campaign Strategy?
  • Going Beyond the Basics

Session 6: Crafting Messages for Each Campaign

  • Pre-Assignment Review
  • Crafting Your Message
  • The Message IS The Message
  • Designing an Eye-Catching email
  • Choosing the Right Design
  • Making Connections
  • Make This Easy

Session 7: Good Habits Get Optimal Results

  • Be a Good emailer
  • Smart Rules Apply
  • Conversions
  • Designing Content That Has Value
  • Developing Different Types of Content

Session 8: What to Write

  • Give People What They Want
  • Be Green…Evergreen That Is!
  • Topic Generator
  • Let’s Get to Work

Session 9: Subject Lines and Action Calls

  • Great Subject Lines
  • Action Items
  • Use Strategy with Your Call to Action

Session 10: If It Doesn’t Get Measured, It Can’t Be Counted

  • Key Metrics
  • Revenue Per email Sent
  • Timing Your email Message
  • Test Before You Send

Session 11: Test Driving

  • Making Connections
  • Writing Your Initial Welcome email
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan