Our Basic Digital Marketing one day course is designed for training business owners and beginners alike the basic skills for marketing online.

Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one day training course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.

Course objectives

Session 1: Course Overview

Session 2: What is Digital Marketing?

  • Marketing on the Internet
  • Popular Strategies

Session 3: Creating a Digital Marketing Plan

  • Leveraging What You Already Have
  • Making Our Way through the Marketing Process

Session 4: Extending Your Influence

  • Sharing Messages
  • Making Connections
  • Making it Real

Session 5: E-mail Marketing

  • You Can Do It!
  • Getting Your Message Out

Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking

Session 7: Advertising Online

  • What is Advertising?
  • What Service Should I Use?
  • Making Commitments
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan
  • How to select keywords and set up ad groups
  • How to design a compelling ad
  • How to make adjustments to increase success