In this two-day intensive training course, participants will learn how to effectively use social media, how it fits within their marketing strategy.

The Social Media Marketing Skills covers:

  • Developing a social media strategy and incorporating it into your marketing efforts.
  • Building an effective social media team that’s not prone to wasting time browsing.
  • Analyzing the strengths and weaknesses of your social media efforts, to improve them.
  • Knowledge of the major social media platforms and their varied functionalities.
  • How to incorporate quality content and blogging into your social media activities.

Course Overview

Session 1: Course Overview

Session 2: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session 4: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session 5: Building Your Social Media Team

  • Building the Team
  • The Community

Session 6: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session 7: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session 8: Keeping on Top of the Trends

Session 9: Damage Control

  • That’s Not Good!
  • Get Smart

Session 10: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session 11: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session 12: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session 13: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session 14: Using Specialty Sites

Session 15: Using Social Media Management Tools

Session 16: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan