Effective website information design
What good is a flood of website traffic if none of your visitors turn into sales, enquiries or email signups? Effective website information design is about getting into the mind of your prospective clients or customers and addressing their questions and concerns quickly within your site. A professional information design c is a vital foundation for any successful site and can cover the following elements…
Header design including orientation statement and contact details.
User friendly navigation menu following web conventions.
Home page layout working as alternative navigation.
Pages optimised for F and Z patterns of user eye movements.
All content easily scannable and skimmable.
Calls to action (contact forms, sign up forms, phone numbers) in optimal positions.