Web users have become experts at scrolling through text and scanning the articles that they read on the web.

To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet. Because of this, writing for the web has become a specialised skill. With this content-rich course, our digital marketing specialists will teach engaging techniques that:

Attract readers to web pages

Simplify the process of working with designers

Incorporate audio and video content to attract a broad range of users

Empower learners to make use of keyword optimisation and SEO

Session One: Course Overview

Session Two: Getting to Know the Web

  • Web Writing Is Not The Same!
  • Design and Structure
  • It’s Work to Influence Others

Session Three: Tips on Creating a Site Hierarchy

  • Designing the Site
  • Pre-Assignment Review
  • Menus, Links, and Buttons

Session Four: Creating Your Content

  • Writing Eye-Catching Headlines
  • Writing Content
  • Writing Goals

Session Five: Testing the Waters

Session Six: Deciding What’s Fit to Print

  • What’s Getting Read?
  • Reviewing and Planning

Session Seven: Adding Audio and Video to Your Content

Session Eight: Getting Your Content Noticed

  • Standing out in Crowds
  • Search Engine Optimization
  • Alternative Search
  • Optimizing Keywords
  • Balancing SEO and Word Stuffing
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan