Web users have become experts at scrolling through text and scanning the articles that they read on the web.
To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet. Because of this, writing for the web has become a specialised skill. With this content-rich course, our digital marketing specialists will teach engaging techniques that:
Attract readers to web pages
Simplify the process of working with designers
Incorporate audio and video content to attract a broad range of users
Empower learners to make use of keyword optimisation and SEO